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The history of Rip It, the beverage that fueled the War on Terror
AI-assisted summary
· Source: We Are The Mighty — reporting by Blake Stilwell
· Tuesday, April 28, 2026
· 1 min read
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There are a lot of brands out there trying to appeal to the American armed forces. They will attempt anything and everything: from discounts and swag to free concerts and events, all trying to prove...
There are a lot of brands out there trying to appeal to the American armed forces. They will attempt anything and everything: from discounts and swag to free concerts and events, all trying to prove that they are the number one supporter and brand for the military.
Some brands, however, get adopted by U.S. troops whether they like it or not, and become a staple of the culture, every bit as authentic as creamed chipped beef on toast.
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AI-assisted analysis Generated by an AI model constrained to the facts of the story above, under rules set and reviewed by our editors. Spot an error? Corrections .
The adoption of Rip It by US troops in Iraq and Afghanistan highlights the resourcefulness of military personnel in finding ways to cope with the physical and mental demands of combat. The energy drink's widespread availability in military chow halls and its subsequent popularity among troops underscores the importance of access to stimulants and other forms of support for service members. The fact that Rip It was provided for free in the CENTCOM theater also speaks to the military's recognition of the need to support troop morale and performance. As veterans transition back to civilian life, they may find that their reliance on energy drinks like Rip It is no longer necessary, and they may need to find alternative ways to manage stress and stay energized. The Veterans Crisis Line, reachable by calling 988 and pressing 1, or by texting 838255, can provide support for veterans struggling with transition-related challenges.
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