The history of Rip It, the beverage that fueled the War on Terror

In the United States, various brands attempt to appeal to the American armed forces through discounts and events. However, some brands become a staple of military culture without actively trying to. Rip It, an energy drink, is one such example.

It became the unofficial fuel of the US military in certain regions. Further details about Rip It's adoption by US troops are available from the source, including its availability in military chow halls and its use by troops in the field.